The second edition of FOMO – The Festival Of Modern Owners brought 2,500 attendees, including 10% international participants, to central Bucharest from May 20 to 24.
The five-day event took place across multiple venues, including Sala Palatului, Nook, Grădina Alhambra, Apollo 111, Teatrul Mic, Sala Luceafărul, and Kristal.
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The festival featured influential international speakers who shared insights on mental balance, business scaling, and personal branding.
Two-time Formula 1 World Champion Mika Häkkinen drew parallels between elite sports and corporate endurance during his presentation on the main stage.
The main stage also hosted Vishen Lakhiani, who shared his unconventional path to startup success and emphasized the social obligations of modern entrepreneurs.
"We are products of society, and it is our duty to give something back — so pay your taxes!"
said Vishen Lakhiani, entrepreneur and author.
Other prominent speakers included Chris Do, who conducted a five-hour masterclass on branding, along with investor Codie Sanchez, psychologist Dr. Julie Smith, and business strategist Jack Delosa.
On the secondary stages, presenters addressed topics ranging from AI integration to digital marketing tools.
Tonya Smasz delivered a presentation focused on real differentiation in an oversaturated digital landscape.
"In personal branding, there is no secret formula. You are the formula," said Tonya Smasz, branding expert.
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The event recorded significant traction online, generating over 5 million views across Instagram, LinkedIn, TikTok, and Facebook.
The festival format integrated music, ambient lighting, and social spaces alongside corporate masterclasses to foster offline networking.
Organizers noted that the strong attendance reflects a growing demand for tangible, face-to-face interactions among business professionals in an increasingly digital world.
"FOMO 2026 confirmed something very important for us: at a time when everything is becoming increasingly automated and digital, people are once again looking for real experiences and authentic conversations," said Robert Graur, co-founder of FOMO.
"We saw thousands of people taking the time to physically attend the event, spend hours together, ask questions, and openly share their ideas and vulnerabilities.
That makes us incredibly happy."
Graur added that FOMO is not just about big speakers or business, but about energy, courage, and people who want to build — but no longer want to do it alone.
The event also featured complementary lifestyle activities including private dinners, a fashion show, brunches, padel, and yoga sessions.
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Organizers are already preparing the direction for the next edition.
