Telefonica and the Junta Constructora del Temple Expiatori de la Sagrada Familia have signed a collaboration agreement to support the upcoming centenary of architect Antoni Gaudi's death.
The agreement, signed on June 4, 2026, in Barcelona, will back a cultural and institutional program comprising 31 events.
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The centerpiece is the inauguration of the Tower of Jesus Christ.
According to economiadigital. es, the celebration calendar is fully funded through a patronage plan involving multiple companies.
Telefonica, a long-time partner of the basilica, is deepening its involvement by blending cultural, institutional, and technological initiatives to promote Gaudi's legacy globally.
The telecommunications company will deploy digital experiences, technological projects, and audiovisual content. A key element is the documentary "Sagrada Familia, 7 dias antes," produced by Telefonica's subsidiary TBS.
It offers exclusive behind-the-scenes access to the final week before the tower's opening and will air on Movistar Plus+.
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This partnership will also gain international visibility during the 2026 Tour de France, which starts in Barcelona directly in front of the Sagrada Familia.
The race will feature the Telefonica-sponsored Movistar Team racing against the backdrop of the basilica's facade.
"Telefonica reaffirms its work in the preservation and dissemination of cultural heritage, actively participating in a commemorative project of worldwide relevance," said Chema Casas, director general of Telefonica in Catalunya.
Metropoli Abierta noted that the joint venture aims to use modern technology and media production to connect Gaudi's work with new generations.
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The completion of the Tower of Jesus Christ is one of the most significant milestones in the basilica's recent history.
