Former Ferrari chief executive Luca di Montezemolo has voiced strong dissatisfaction with the design of the company's first fully electric model, the Luce, following its official unveiling on Wednesday, May 27, 2026.
Montezemolo, who led Ferrari from 1991 to 2014, did not hide his disappointment during an interview about the vehicle's appearance, as reported by autoblog.
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The former executive expressed concern that the aesthetic direction could harm the historic reputation of the Maranello-based manufacturer.
"If I were to say what I really think, I would hurt Ferrari," Montezemolo said.
He deeply regretted the current design strategy and hoped the company would reconsider placing the prancing horse emblem on the electric vehicle.
"We risk destroying a myth, and I deeply regret that. I hope they at least remove the prancing horse from that car," he added.
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Montezemolo also questioned the Luce's uniqueness in the global market, particularly in China.
"This is certainly a car that the Chinese will not copy from us," he remarked.
The Luce's design was led by prominent designers Jony Ive and Mark Newson, drawing mixed reactions online for its unconventional form.
Montezemolo remains the longest-serving leader after founder Enzo Ferrari, having transformed the company from a loss-making entity into a highly profitable empire while maintaining a strict policy against producing electric cars during his tenure.
Public reception mirrored Montezemolo's criticism, with online commentary heavily scrutinizing the new model.
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Ferrari's stock price experienced a temporary decline following the unveiling, retracing to levels seen the previous week.
