Stellantis unveiled the Dodge Copperhead SRT coupe at its corporate headquarters in Auburn Hills, Michigan, on Thursday during an Investor Day presentation.
The event detailed the company's Fastlane 2030 corporate turnaround strategy.
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The newly announced halo vehicle introduces an aggressive, low-slung performance car designed to challenge domestic sports car rivals before the end of the decade.
Company executives showcased a light gray physical concept vehicle featuring distinctive blue racing stripes, sculpted side air vents, a prominent front splitter, and an expansive rear wing reminiscent of classic performance models.
Eight Performance Models Planned
The vehicle strategy outlines eight total performance vehicles coming from the Street & Racing Technology division.
This includes two Rams, three Jeeps, and a revived compact crossover under the Dodge brand.
Officials confirmed the product lineup includes a fresh iteration of the historic Go Like Hell moniker. It targets a production arrival alongside the coupe model before 2030.
The automaker restricted photography during the product preview.
Representatives confirmed the vehicle is modeled around the Charger platform rather than serving as a direct successor to the discontinued Viper line.
The engineering package is projected to carry an initial price point exceeding $100,000.
It utilizes an internal combustion architecture featuring centered dual exhaust outlets and a prominent front hood scoop.
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Brand leadership positioned the upcoming vehicle as a non-traditional addition to the high-performance market.
Tim Kuniskis, CEO of Ram and head of American brands, presented the vehicle as an uncompromised performance entry to the gathered press members.
"But it is a snake," Kuniskis said.
The division leader noted that certain vehicle specifications would remain secondary to the core engineering objectives of the performance halo project.
Kuniskis explained the philosophy behind the aggressive vehicle design during the product rollout.
"The big news though is that we're going to be adding a true entry level performance vehicle, a gateway into the brotherhood of muscle.
Think of it as the next generation of Hornet, but the way we should have done it the first time," he said.
Corporate executives linked the product expansion directly to the broader financial health of the North American manufacturing operations.
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Stellantis CEO Antonio Filosa stated that expanding the current model lineup will generate higher sales volumes and improve overall profitability for the brand.
