Financial services firm TD Cowen has reiterated a Buy rating on Amazon.

com, Inc. with a price target of $350, following the e-commerce giant's rollout of an expedited grocery delivery service.

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The decision was announced on May 14, as reported by Detik Finance, and comes after Amazon launched a new 30-minute delivery option for thousands of essential products and groceries.

Rapid Delivery Service Now Live in Key Markets

The expedited delivery service is currently operational in Atlanta, Dallas–Fort Worth, Philadelphia, and Seattle.

Amazon management has announced plans for rapid expansion into dozens of additional American cities.

These include Austin, Houston, Minneapolis, Orlando, Phoenix, Denver, and Oklahoma City.

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Prime members can access the service for a discounted fee of $3.99 on orders exceeding $15, while non-Prime members are charged $13.99.

The move aims to capture growing consumer demand for online groceries.

TD Cowen's market research indicated that demand reached pandemic-era highs, with nearly 36% of surveyed shoppers purchasing groceries online during the final 30 days of the fourth quarter of 2025.

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Strong First Quarter Performance Supports Bullish Outlook

The financial endorsement also follows Amazon's fiscal first quarter 2026 earnings report. The company delivered $181.5 billion in revenue, marking a 17% year-over-year growth.

Amazon, founded in 1994, operates across e-commerce, digital content, advertising, and cloud computing.

Corporate management noted that the fulfillment network distributed over 1 billion items during the first quarter.

Additionally, the platform currently offers more than 90,000 items available for one-to-three-hour delivery windows.

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The combination of rapid delivery expansion and strong financial results underpins TD Cowen's continued confidence in the stock.